![]() ![]() In the past five years, Shein has seen its valuation skyrocket, as it broke into the US and European market. In the early 2010s, there was a high rate of late or no payments in the Chinese manufacturing industry, and Shein gained a reputation for being very punctual in their payments. Unlike a lot of Chinese-based manufacturers, Shein is only focused on the international market, and does not sell in China.Īt the start, Shein managed to draw in manufacturers simply by paying on time. It has its own ordering and processing system, which manufacturers have to use to work with Shein, which ensures almost all of the items meet the company’s standard. ![]() ![]() Shein partners with hundreds of clothing manufacturers in Guangzhou, China to make its items at such a fast rate. Not much is known about the founder, Chris Xu, other than he was an SEO specialist and graduated from Qingdao University. With such a large online footprint, it is somewhat surprising that the corporate side of the company is so secretive. It’s almost mandatory to receive at least three promotions on your first time using the app. Like a lot of Chinese-based apps, Shein is full of promotions and offers to entice the customer to spend and return to spend more. Shein has also captured the social media age better than any other fashion company, using Facebook, Instagram, Pinterest and TikTok intuitively to promote their products and partnering with hundreds of influencers on well thought-out promotional campaigns. Let us help you elevate your growth game today! Start Your FREE Growth Audit Moburst creates category leaders and is the powerhouse behind the giants like Google, Reddit, and Uber. ![]() Achieve and exceed your goals with a high-impact strategy! ![]()
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